As you develop your proposal, you may want to engage the services of either an outreach staff person from your presenting station or an independent consultant to serve as your project's educational outreach manager.
National outreach campaigns are generally launched one of two ways. If you are affiliated (either as staff or in a presenting-station relationship) with a major producing station, the station outreach department or the consultants it generally works with can help you develop and later implement your educational outreach initiatives. Try to involve the station's outreach staff as early as possible in your production development process. The more time you give staff members to develop the educational outreach elements of your project, the stronger your proposal and project will be.
If you are an independent producer without access to a presenting station's outreach department, an independent educational outreach consultant can help you develop, budget, and implement your educational outreach plan. The National Center for Outreach
maintains a list of educational outreach consultants that it will
share with you. The NCO Pipeline,
which lists upcoming PBS-related outreach projects available on their Web site,
is also a good resource. You could look for
projects similar to yours in the Pipeline and see who is handling the
outreach to try to identify a good match. PBS itself can also provide referrals and editorial assistance (see below).
Check the CPB Web site
to see if there are any systemwide initiatives around a similar topic that can serve as an umbrella for your project. In addition, you may also want to attend the NCO's annual conference, where you can network with educational outreach professionals and consultants and hear about other projects.
In addition, some funders (such as ITVS and the Annie E. Casey
Foundation) provide outreach consulting and support to help you develop
your educational outreach program. Sometimes they will even implement
your program for you, or fold it into an umbrella initiative that they
or their consultants are implementing.