The Evolution project used Web, video, print, and face-to-face training to accomplish its central goal: improving the teaching of evolution. This goal was accomplished by the following educational outreach efforts:
- An online professional development course
- Videos of teachers in the classroom teaching evolution
- A teacher's guide that modeled how to use the different Evolution resources in the classroom
- Training lead teachers to hold teacher-training workshops around the country
Because the educational outreach components were so integrated, they were very complementary. The online professional development course, for instance, benefited greatly from including clips from the teacher videos of teachers teaching evolution; it also gave teachers access to classroom resources, such as the online student lessons, student videos, and teacher's guide. While Evolution would be difficult to replicate, as it was an unusually well-funded project, it serves as a useful illustration of choosing appropriate media for educational outreach.
Poetic License, on the other hand, was a medium-sized project that chose a combination of mini-grants, teacher's and viewer's guides, a curriculum packet, and a Web site to excite youth about writing.
These tightly targeted educational outreach media enabled the project to support both teachers and youth-serving groups and organizations in working with youths. In particular, mini-grants helped local stations reach out to their communities to develop poetry slams, student/teacher workshops, Web projects, and interstitials or studio programming that aired on their stations.