Sample Teacher Screener (PDF)
| Sample Recruitment Checklist
Sample Confirmation Letter
| Sample Discussion Guide Outline
Focus groups can provide you with a range of useful information, from your project's inception through its implementation. They should include representatives of the audiences you have targeted for your educational outreach. If, for example, you are developing a video and companion materials for middle school students, then middle school teachers and/or their students should be in the focus group.
At the front end of a project, you can hold focus groups to help refine your educational objectives. You can discover what participants already know about a topic, what material they already have and what they think they need, and how they envision using different types of information and related materials.
As you are producing your materials, focus groups can comment on the design and clarity of your rough videos, print, or Web sites, evaluating their usability for the intended audience and suggesting revisions. The data you gather can also suggest strategies for distributing the materials to your audience.
Focus Group Procedure
Use the following steps to plan, run, and assess a focus group: