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Getting Started

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     What is Educational Outreach?
          Formal vs. Informal Education

     Who Can Help Me?
          PBS Ready To Learn
          National Center for Outreach
          Educational Outreach Manager

Process

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     Defining Audience & Goals

     Collaborating with Partners
          Working with Public Television Stations
          Educational Organizations

     Defining Educational Content
          Working with Advisors

     Choosing Appropriate Media

     Budgeting & Scheduling

     Determining Rights Needs

     Evaluating Your Efforts
          Finding an Evaluator
          Focus Groups
              Sample Teacher Screener (PDF)
              Sample Recruitment Checklist
              Sample Confirmation Letter
              Sample Discussion Guide Outline

Formats

     Print
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          Types of Print Media
               Pre-Broadcast Materials
               Posters
               Teacher's Guides & Teacher's Kits
               Targeted Materials

          Print Production & Distribution
               Get Started
               Hire Writers & Advisors
               Develop Content
                   Sample Bookmap
               Review Content
               Edit Content
               Design & Print
               Distribution

          Print Budgeting

          Print Scheduling


     Web/Interactive
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          Types of Web/Interactive Media
               Building a Digital Library

          Web/Interactive Media Elements

          Writing for Children's Web Sites

          Web Production & Distribution
               Proposal
               Pre-Production
               Project Plan
               Proof of Concept
               Beta Production
               Beta Delivery
               Final Delivery & Launch
               Maintenance

          Web Budgeting & Scheduling


     Video
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          Types of Video

          Video Production & Distribution

               Professional Development Video Production & Distribution
                    Develop the Concept
                    Design the Project
                    Assemble the Team
                    Pre-Production
                    Production
                    Post-Production
                    Distribution
                    Shutdown

               Enhanced DVD Production & Distribution

               Video Production for the Web

          Video Budgeting


     Person-to-Person Activities
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          Types of Person-to-Person Activities
               Trainings & Workshops
               Ready To Learn Workshops
                 The Learning Triangle
               Model Sites
               Events
               Creating Awareness

          Budgeting Person-to-Person Activities

          Workshop Planning
               Workshop Scheduling
               Sample Workshop Agenda
               Sample Workshop Evaluation Questionnaire

Case Studies

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     Arthur

     Cyberchase

     Mister Rogers' Neighborhood

     Sesame Street

     ZOOM

Research & Resources

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     Educational Standards
          Understanding & Finding Standards

     Making Media Accessible
          Creating Accessible Web Sites
          Creating Accessible Digital Multimedia
          Creating Accessible Analog & Print Media

     Cooperative Learning

     Multiple Intelligences
          Definitions & Examples

     The 5 E's

     Additional Teaching & Learning Strategies