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Professional Development Video Production & Distribution

Here are some general steps for producing and distributing teacher professional development videos as part of your educational outreach plan:

Develop the Concept | Design the Project | Assemble the Team
Pre-Production | Production | Post-Production | Distribution
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Develop the Concept

First, determine the issues you are trying to help teachers address. In other words, what do teachers need? What images do they need to see to bring about changes in their teaching practices or their understanding? What is the guiding principle for the project? For example, to illustrate math standards with classroom video, you would need to examine the underlying spirit of the standards and the relationship between content (what is taught) and process (how it is taught).

Research your topic: Know the players; identify the issues, policies, and controversies; and locate the major resources and projects that already exist in this area. You may also want to review the National Staff Development Council (NSDC) teacher professional development standards.

Ask key questions, such as the following:

  • Where will the videos be used -- for example, on the Web; in professional development workshops; for pre-service teacher education?
  • Who is the audience? Be very specific about grade level and level of teacher expertise.
  • What is the purpose of the videos? Is it to support curriculum, motivate educators, encourage reflection on practice, launch professional conversations, provide teachers with content knowledge? How will teachers use the videos to build on prior knowledge? (See Constructivism).
  • How will the videos fit in with the on-air broadcast?
  • How will the videos fit in with other elements of your educational outreach program, such as your Web site, print materials, or online course?
  • What is your budget?
  • Do you need to create a schedule that corresponds to the broadcast, to when content is taught, or to when school is in session?


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        Video Production
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>          Professional
            Development Video

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