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Distribution
There are many avenues for distributing print pieces:
- You can hand them out at conferences and events.
- You can offer public television station outreach or Ready To Learn coordinators a certain number to distribute locally at events and workshops.
- Your partners can add them to their existing mailings or lend or rent you their mailing lists.
You can also purchase mailing lists organized by region, state, or city, subject area, grade, etc. Among the many mailing list brokers are the following:
- Market Data Retrieval, 800-333-8802, www.schooldata.com
- U.S. Registry of Teachers (through the National Science Teachers Association but covering all subject areas), 703-312-9273
- Wilson Marketing Group, Inc. (specializing in early childhood and special needs), 800-445-2089
- Mailings Clearinghouse, 800-776-6373, www.mailings.com
- MGI Lists, 800-899-4420, www.mgilists.com
Things to keep in mind:
- If you are using nonprofit bulk mail, allow up to six weeks for delivery.
- If you can, avoid mailing at the beginning of the school year, when teachers are swamped; in the late fall (November to December), when holiday mail can slow your brochure down even more; or right at the end of the school year (late May to June).
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