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Once you have reviewed your basic plan and developed your schedule, it's time to refine your content plan. You can develop print materials at any point in the broadcast production process. Keep in mind, though, that if the materials will be pointing to specific show content, the more finished the programs are, the better. At the very least, it is useful to work with scripts, if not rough cuts.
Think about the scope of content you want to cover. Your budget will determine the length of your piece. Meet with your print designer to ensure that the content you plan to develop fits within the page count and printing specifications you've budgeted.
Once you've established a page count, sketch out the structure of your piece(s). A bookmap is a useful graphic tool for plotting your pages.
Once you have a rough outline of your piece, convene your advisory group to help refine your ideas and ensure that they meet the needs of your audience. Include the writer in this meeting so that he develops a deeper understanding of the project's goals, the needs of the target audience, the content structure, and the educational standards to be addressed.
After the advisory group meets, develop a content plan with your writer. You will also want to create a mutually acceptable schedule for content development, which incorporates content review. This schedule may include three to five milestones to which you can attach the writerÕs payment installments. A sample schedule may include production of the following elements:
- A draft sample unit
- A revised sample unit
- A draft of half the units
- A draft of the remaining units
- A final manuscript
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