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Print Budgeting

In order to create a budget for your print materials, you should create a rough schedule so you know what your staff timeline is, and think about distribution (i.e., quantity). Budgets will vary widely, depending on what your piece(s) is, your distribution needs, and who is creating it. Common elements you need to consider include the following:

  • Editor and editorial assistant, if appropriate
  • Other staff, such as financial and administrative personnel
  • Administrative costs, including video duplication (to share with the writer and advisors) and supplies
  • Fees for writer, advisors (honorarium or hourly), copyeditor, translators (if you will be producing multiple language versions), proofreaders
  • Production costs, including design, photo rights, illustration, printing
  • Purchasing notebooks, printing tabs, and covers if your piece is a notebook
  • Any collating costs (for putting together notebooks or kits)
  • Duplication costs for CD-ROM or video or any other kit items (and if you're creating a CD-ROM, technical and design costs to produce it)
  • Packaging costs (Is this a self-mailer, or do you need to purchase envelopes, padded mailers, or boxes? Do you need to create and order mailing labels?)
  • Distribution costs, including mailing list rental, postage (the post office can help you calculate based on the weight of your piece), and handling (check with a mail house if it's being labeled, stuck in an envelope, or stuck in a box with a bunch of other things)



In this section:
    Print

        Types of
        Print Media

        Print Production
        & Distribution

>      Print Budgeting

        Print Scheduling

    Web/Interactive

    Video

    Person-to-Person
    Activities

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