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Every educational outreach campaign should include some plans for creating awareness around the project. "Building the buzz" is more targeted than traditional promotion work and may include conference presentations as well as networking with professional associations. In developing your partnerships, you will want to take advantage of every communications vehicle your partner has, including publications, Web sites, conferences, and/or listservs. You might consider placing articles by your advisors in professional journals targeted to your audience, or you could simply mail a pre-broadcast brochure directly to your audience. Think about where your target audience can be found and how best to reach them. You might even consider holding a focus group with members of your target audience to hone your plan.