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ZOOM cast member.


WGBH Boston

Series Description

Now in its sixth season, ZOOM is a daily interactive television series by Kids, for Kids®. The show includes games, crafts, experiments, recipes, and brainteasers -- all sent in by viewers and performed by a cast of seven everyday kids. ZOOM gives kids the chance to explore, experiment, and share their creativity with the world, encouraging an active, exploratory, hands-on approach to all kinds of learning. Segments promote literacy, life skills like tolerance and problem solving, and science and math. This multidisciplinary format is one of ZOOM's greatest assets: Not only does it attract children with different interests (many of whom wouldn't normally tune in to a science show), but it may even go further and awaken a curiosity about science that would otherwise remain dormant. ZOOM challenges kids to "turn off the TV and do it." This means that kids are inspired to try the activities they see on ZOOM, share their experiences, and send new ideas to the show and Web site.


Funders over the first five seasons of ZOOM include the National Science Foundation (NSF), Corporation for Public Broadcasting (CPB), The Arthur Vining Davis Foundations, and public television viewers.

Educational Outreach Budget Range

Large ($250K-$500K) to very large (over $500K), depending on the season

Educational Outreach "Producers"

WGBH's Educational Outreach staff creates and coordinates all elements of ZOOM's educational outreach. (See complete list under Educational Outreach Elements.) The Interactive team at WGBH produces the ZOOM Web site.


Over the past five seasons, ZOOM has developed an extensive network of outreach partners who use ZOOM's science, math, and engineering activities to engage kids and adults in science investigations. These partners include American Library Association (ALA), Association of Children's Museums (ACM), Boys & Girls Clubs of America, 4-H Council, National Engineers Week, Association of Science-Technology Centers (ASTC), and public television stations nationwide. (See partner highlights under Outcomes section.)

In this section:


    Mister Rogers'

    Sesame Street


        Goals & Audience

        Outreach Elements


        Challenges &
        Lessons Learned

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