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Sesame Street

Sesame Street.


Sesame Workshop

Series Description

For 35 years, Sesame Street has been consistently honored for its contribution to generations of children's development; it continues to be the benchmark for the very best in educational programming. The world's largest informal educator of young children around the world, Sesame Street remains firmly grounded in the cognitive basics and the academic, social, and emotional skills necessary for school readiness. Sesame Street's team of educators, researchers, and writers continues to focus on designing segments that help children think things through without sacrificing the creativity and fun that has made the show a trusted favorite for generations.


Through the years, Sesame Street has been fortunate to work with partners around the world who share our vision. This commitment, as well as crucial support from foundations, corporations, individuals, government agencies, and licensees, make our endeavors on behalf of children possible, enabling us to bring our mission to life. The current series funders are McDonald's Corporation, Beaches Resort, Corporation for Public Broadcasting (CPB), PBS, and the U.S. Department of Education.

This case study focuses specifically on Season 35 activities, with a special highlight on the Sesame Street Beginnings: Talk, Read, Write! program, which was funded by The Prudential Foundation.

Educational Outreach Budget Range

Very large (over $500K)

Educational Outreach "Producers"

Sesame Workshop's outreach staff includes a project manager, content director, and researcher who oversee and develop all elements of educational outreach. (See recent outreach initiatives under Educational Outreach Elements.)


Sesame Workshop partners with organizations that demonstrate a strong commitment to children, share our values, and are recognized as experts in their fields. These partnerships enable Sesame Workshop to develop content and distribute materials that meet the needs of and reach out to diverse groups across the country. They ensure that educational messages about social issues and child development reach beyond the show to the children who need them. Among the Workshop's partners are Ready To Learn (RTL) coordinators at local public television stations, the National Association of Child Care Resource and Referral Agencies (NACCRRA), the National Association for the Education of Young Children (NAEYC), the American Academy of Pediatrics (AAP), the American Library Association (ALA), the International Music Products Association (NAMM), The Prudential Foundation, the National Center for Family Literacy (NCFL), National Head Start Association (NHSA), National Black Child Development Institute (NBCDI), Zero to Three, and the Federal Emergency Management Agency (FEMA).

In this section:


    Mister Rogers'

>  Sesame Street

        Goals & Audience

        Outreach Elements


        Challenges &
        Lessons Learned


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