Goals
The goal of Sesame Workshop's educational outreach has always been to improve the quality of life for kids everywhere. We pursue this goal by creating and delivering needs-driven public service initiatives that reach children and the people who care for them at home, school, and play.
This case study focuses specifically on Sesame Beginnings, a bilingual multimedia program that was developed by Sesame Workshop and funded by The Prudential Foundation. The program provides the tools needed to help preschoolers navigate the exciting path from listening and speaking to reading and writing.
Target Audience
Preschool children, parents, grandparents, caregivers, educators, and Ready To Learn (RTL) coordinators at public television stations
Standards Addressed
All of Sesame Workshop's outreach materials are developed to address formative research findings and meet children's critical needs. For example, our research for Sesame Street Beginnings: Talk, Read, Write! showed that our target audience (parents and caregivers) lacked confidence in their literacy skills and believed their children's literacy development was the school's responsibility. In addition, Spanish-speaking parents and caregivers believe 3- to 5-year-olds are too young to take an interest in literacy-related activities. All the parents and caregivers desired to learn ways to encourage their child's interest in literacy.
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