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Mister Rogers' Neighborhood

Mr. Rogers.


Family Communications, Inc.

Series Description

Mister Rogers' Neighborhood is the longest running children's program on PBS -- one that is beloved by children, parents, and educators. As much today as when it began, Fred Rogers' unique approaches to learning and development have been revolutionary in the television industry and are now more important than ever for children.

With his caring and trusting ways, Mister Rogers has created a daily half-hour "television visit" with his young viewers, providing a calm, safe place for children to learn about themselves, others, and the world around them. As creator and writer, Fred Rogers has based his television series on child-development principles from his own studies and his work with consultants, ensuring that this carefully structured program can help children develop the skills they will need for learning, such as self-esteem, the ability to deal with their feelings, self-control, imagination, creativity, curiosity about the world, appreciation of diversity, cooperation, tolerance for waiting, persistence, and structure.


Funders over the years have included The Sears-Roebuck Foundation, Johnson & Johnson, The Grable Foundation, The Dyson Foundation, Alcoa Foundation, A. L. Mailman Foundation, Corporation for Public Broadcasting (CPB), and public television viewers.

Educational Outreach Budget Range

Small (up to $50K) to medium ($50K-$250K), depending on the season

Educational Outreach "Producers"

The staff at Family Communications, Inc., creates and coordinates all elements of the educational outreach, consulting with national and local early childhood professionals. The staff also works with Web developers to produce the Web sites and


Over the years, Mister Rogers' Neighborhood has built a network of partners for various outreach projects, among them:

National Association for the Education of Young Children (NAEYC), Association of Children's Museums (ACM), Pittsburgh Children's Museum, Boston's Child Witness to Violence Project (CWVP), Yale Child Study Center, American Academy of Pediatrics (AAP), American Cancer Society (ACS), Pennsylvania Department of Education, Carnegie Mellon University, University of Pittsburgh, Carnegie Science Center, National Head Start Association (NHSA), PNC Financial Services, and local public television stations nationwide.

In this section:


>  Mister Rogers'

        Goals & Audience

        Outreach Elements


        Challenges &
        Lessons Learned

    Sesame Street


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