Educational Outreach Elements
Print materials, some available in both English and Spanish, are created to support outreach activities for children, families, teachers, and after-school providers. Materials are distributed to PBS stations, partner organizations, libraries, after-school and community-based programs, schools, conferences, and requests via e-mail. Since quantities are limited, requests are handled on a first-come, first-served basis. Some materials are now available online at pbskids.org/cyberchase/parentsteachers.
- Cyberchase Toolkit
The outreach toolkit is a compilation of introductory resources and promotional materials for outreach sites and PBS stations.
- Cyberchase Magazine
The extraordinary popularity of the first edition of the Cyberchase magazine led to the production of a second edition. The full-color magazine gives young readers the opportunity to explore math in games, puzzles, mystery stories, and magic tricks that feature Cyberchase characters and situations. The magazine's main purpose is to support Cyberchase's outreach efforts in after-school programs, schools, and workshops by getting youngsters excited about Cyberchase math and Cyberchase characters.
- Teacher's Guide
With two editions now available, the teacher's guide extends Cyberchase into the classroom, helping spark the interest of students while connecting with NCTM Standards. The guide includes background information for teachers as well as hands-on activities designed to be photocopied and handed out to students. Responses from teachers, after-school educators, and students have been positive. More than 90 percent of respondents said the lessons stimulated children's interest in math. The first edition of the teacher's guide is available on the Cyberchase Parent/Teacher Web site at pbskids.org/cyberchase/parentsteachers.
- Cyberchase at Home and Cyberchase en Casa Activities
Available in English and Spanish, these activity cards provide parents with activity ideas to use with their children in a variety of settings. Included are math games that can be played in locations such as libraries, banks, and supermarkets. The activity cards are available on the Cyberchase Parent/Teacher Web site at pbskids.org/cyberchase/parentsteachers.
- All-Spanish Cyberchase Magazine
A Spanish-language edition of the Cyberchase magazine will be published soon.
- Weekly Reader
Cyberchase will continue its relationship with Weekly Reader, the nation's largest publisher of classroom periodicals, by featuring eight columns over the year in Weekly Reader's fourth-grade edition. These columns will reach 35,000 teachers and 800,000 children.
Forty thousand Cyberchase posters were printed and distributed to stations, partner organizations, and schools nationwide. Ten thousand special-edition American Library Association (ALA) posters were also created.
Six workshops, each based on a Cyberchase episode, combined lesson plans, hands-on activities, game play, and videocassettes to motivate kids to solve math problems and gain new skills. These workshops were distributed to PBS stations, after-school and educational organziations, and Cyberchase partners. Three new workshops are planned for the spring and fall.
- NTTI Lesson Plans
The National Teacher Training Insitute (NTTI) Cyberchase lesson plans were written by master teachers and developed by Thirteen/WNET.
Outreach Materials Distribution
The following were distributed to PBS stations, educators, after-school programs, and libraries:
Season 2 Materials/Distribution:
- Posters (ALA special edition) -- 10,000
- Posters (second edition) -- 40,000 more in production
- Teacher's guide (second edition) -- 15,000
- Cyberchase magazine for kids (first edition) -- 50,000
- Cyberchase magazine for kids (second edition) -- 25,000 in production
- Cyberchase at Home (English) -- 15,000 sets
- Cyberchase en Casa (Spanish) -- 5,000 sets
- Workshops-in-a-Box (six total) -- 500 each of #1-3 produced, 100 each of #4-6 to be produced
- Weekly Reader -- seven columns in fourth-grade edition
- Toolkit -- 1,300
Season 3 Proposed Materials/Distribution (subject to change):
- Cyberchase magazine for kids (second edition, English) -- 25,000 copies
- Cyberchase magazine for kids (Spanish) -- 25,000
- Cyberchase at Home (English) -- 10,000 sets
- Cyberchase en Casa (Spanish) -- 5,000 sets
- Toolkit -- 500
- Workshop activity kits -- quantity to be determined
- Weekly Reader -- eight columns in fourth-grade edition
- NTTI lesson plans -- 2,000
Promotion and Products
- Carl's Jr./Hardee's is launching a yearlong Cyberchase promotion in 3,000 outlets nationwide.
- Cyberchase videos are available at PBS Home Video at 800-344-3337 or www.shopPBS.com/teachers. Episodes are grouped by NCTM Standards.
- Cyberchase chapter book, The Search for the Power Orb, by Adam Rudman (Scholastic Inc., 2003)
- Two Cyberchase CD-ROM titles: Carnival Chaos and Castleblanca Quest (Riverdeep Interactive Learning Limited & Brighter Child Interactive, LLC, 2003)
- Multiple Cyberchase coloring and activity books (Paradise Press, Inc., 2003)
pbskids.org/cyberchase The Cyberchase Web site has experienced record-breaking online numbers, with more than 450 million page views to date. The site is one of the top PBS Kids Web sites and received Yahoo's "One of 5 Coolest Sites" award. Online, kids can play multilevel interactive games, solve puzzles, download free stuff, send e-cards, sneak a peek at upcoming shows, meet the characters, watch the live-action "Cyberchase for Real" segments in streaming video, and experience virtual adventures. Original "Webisodes" offer comic stories embedded with interactive math challenges.
A brand-new parents' and teachers' site recently launched at pbskids.org/cyberchase/parentsteachers. The site provides lesson plans and activities based on the mathematics focus of each episode, as well as an introduction to the Cyberchase series. A content matrix gives an at-a-glance view of the math content standards covered in the first 26 programs. Cyberchase Online also features family activities.
Fifteen libraries affiliated with the American Library Association and 10 after-school programs were selected to serve as outreach sites for Cyberchase. Each program agreed to conduct a minimum of four Cyberchase workshops for parents and children ages 8-11. A "math area" was designated with sufficient space for a work area, the display of math-related books and materials, a TV/VCR to play Cyberchase episodes, and a computer with an Internet connection to access Cyberchase Online activities. Cyberchase and the parent workshops were promoted in local communities via newsletters, flyers, Web sites, advisory boards, and meetings with local schools and organizations, especially in underserved and Spanish-speaking communities. Cyberchase materials were also distributed to children and families. Cyberchase provided sites with workshop materials and a complete set of Cyberchase resources, including the outreach toolkit, Cyberchase magazine, teacher's guide, At Home kits in both English and Spanish, posters, postcards, other promotional materials, and manipulatives.
As part of a new partnership, Cyberchase conducted training at three regional Girls Inc. conferences in the fall of 2003. Cyberchase also attended various trade and educational conferences and events relevant to the series, including American Library Association (ALA), National Council for Supervisors of Mathematics (NCSM), National Council for Teachers of Mathematics (NCTM), the PBS Ready To Learn (RTL) Seminar, Children's Day at South Street Seaport, New York is Book Country, and PBS Kids Day on Capitol Hill. More of these events will be attended throughout 2004, and a museum event with the Academy of Natural Sciences already occurred in Philadelphia in April.
Goals & Audience