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Arthur and his dog Pal.


WGBH Boston and Cinar

Series Description

In Arthur, created by author-illustrator Marc Brown, the 8-year-old title character Arthur, his little sister D. W., and their friends and family deal with many of the challenges that face real-life kids -- coping with bullies, siblings, feeling different. Through stories about these challenges, Arthur illustrates problem-solving and communication skills, as well as the importance of self-respect and respect for others. The program also helps children to improve their reading, writing, and social skills and to learn ways to share their thoughts, ideas, feelings, and dreams. Each Arthur episode consists of two 12-minute animated stories linked by a live-action segment featuring children participating in Arthur-related activities.


Over its many seasons, Arthur has had a number of funders. These funders include Corporation for Public Broadcasting (CPB), National Endowment for Children's Educational Television (NECET), The Arthur Vining Davis Foundations, Libby's® Juicy Juice®, babyGap, Polaroid, Post® Alpha-Bits®, LEGO®, Chuck E. Cheese's®, Teddy Grahams®, and public television viewers.

Educational Outreach Budget Range

Outreach budgets for Arthur have ranged from large ($250K-$500K) to very large (over $500K).

Educational Outreach "Producers"

WGBH's Educational Outreach staff creates and coordinates all elements of the educational outreach. (See complete list under Educational Outreach Elements.) The Interactive team at WGBH produces the Arthur Web site.


Below is a list of partners from the first eight seasons of Arthur. (See Outcomes section for specific partnership highlights.)

Association of Library Services for Children (ALSC); American Academy of Pediatrics (AAP); American Library Association (ALA); Children's Hospital Boston; American Council for the Blind (ACB); National Education Association (NEA); Boston Public Health Commission (BPHC); National Pediculosis Association (NPA); Massachusetts Association of School Nurses; National Braille Association; National Institute on Out-of-School Time; Ready To Learn (RTL) coordinators at public television stations; Perkins School for the Blind; The Children's Museum of Boston; U.S. Environmental Protection Agency (EPA); U.S. Peace Corps; Women, Infants, and Children (WIC) Program

In this section:
>  Arthur

        Goals & Audience

        Outreach Elements


        Challenges &
        Lessons Learned


    Mister Rogers'

    Sesame Street


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