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Web Production & Distribution:


Proposal | Pre-Production | Project Plan | Proof of Concept
Beta Production | Beta Delivery | Final Delivery & Launch

Develop the Concept

Developing a concept for your Web site is part of the project proposal process. As you begin the process, you should determine who the primary users of the site will be and what you expect them to get from the site. You should also determine how the site relates to the rest of your project. Some good questions to ask yourself are:

  • Is there another important audience in addition to the audience for the video program whom your content can serve?
  • Is there content that's key to the subject, which you can't, or don't have time to, present well in video, but might work on the Web?
  • What kinds of questions will your video raise that will drive your audience to your educational site?
  • Is there content from the video that you'd like to present again, but in a medium that will remain accessible beyond the broadcast window?
  • Will the site depend on users' familiarity with the video material, or will it stand on its own?
  • Will the site serve formal education (use in classrooms or professional development) or informal education (for a general audience to learn more/experience more about the topic)?
  • What level of budget will be available for the site? How can the scope and complexity of the site be tailored to match the budget?
  • Who are the key project people who can work or advise on and review the content for the site? What are their areas of expertise, and where will you need to supplement their knowledge?

In this section:


        Types of

        Media Elements

>      Web Production
        & Distribution

        Web Budgeting
        & Scheduling



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