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There are many avenues for distributing print pieces:
- You can hand them out at conferences and events.
- You can offer public television station outreach coordinators a certain number to distribute locally.
- Your partners can add them to their existing mailings, or can lend or rent you their mailing lists.
You can also purchase mailing lists organized by region, state, or city, subject area, grade, etc. Among the many mailing list brokers are the following:
- Market Data Retrieval, 800-333-8802, www.schooldata.com
- U.S. Registry of Teachers (through the National Science Teachers Association but covering all subject areas), 703-312-9273
- Wilson Marketing Group, Inc. (specializing in early childhood and special needs), 800-445-2089
- Mailings Clearinghouse, 800-776-6373, www.mailings.com
- MGI Lists, 800-899-4420, www.mgi-net.com/mgilists
Things to keep in mind:
- If you are using nonprofit bulk mail, leave up to six weeks for delivery.
- Avoid mailing at the beginning of the school year, when teachers are swamped; in the late fall (November-December), when holiday mail can slow your brochure down even more; or right at the end of the school year (late May-June).