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Print Production & Distribution:

Develop Content

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Once you have reviewed your basic plan and developed your schedule, it's time to refine your content plan. You can develop print materials at any point in the broadcast production process. Keep in mind, though, the more finished the programs are, the better, if the materials will be pointing to specific show content. At the very least, it is useful to work with scripts, if not rough cuts.

Think about the scope of content you want to cover. Your budget will determine the length of your piece. Meet with your print designer to ensure that the content you plan to develop fits within the page count and printing specifications you've budgeted.

Once you've established a page count, sketch out the structure of your piece(s). A bookmap is a useful graphic tool for plotting your pages.

Once you have a rough outline of your piece, convene your advisory group to help refine your ideas and ensure that they meet the needs of your audience. Include the writer in this meeting so that he develops a deeper understanding of the project's goals, the needs of the target audience, the content structure, and the educational standards to be addressed.

After the advisory group meets, develop a content plan with your writer. You will also want to create a mutually acceptable schedule for content development, which incorporates content review. This schedule may include three to five milestones to which you can attach payment installments to the writer. A sample schedule may include production of the following elements:

  • A draft sample unit
  • A revised sample unit
  • A draft of half the units
  • A draft of the remaining units
  • A final manuscript


Creating a Bookmap

A bookmap or thumbnail will help you plan the content for your print piece. It provides a graphic representation of the content you plan to cover and the space you have to cover it.

Things to keep in mind:

  • Always start on a right-hand page.
  • A print piece is made up of eight-page "signatures." Unless you are creating a looseleaf notebook, plan your booklet in multiples of eight. If necessary, you can use a half signature, or four pages. For example, a 20-page guide = 8 + 8 + 4 pages -- but this can actually be more expensive than a standard guide with four more pages.
  • Don't forget to include your covers in your final page count. If they will be the same paper stock and number of colors as your interior pages, include them in the signature count.

See a sample bookmap graphic



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    Print

        Types of
        Print Media

>      Print Production
        & Distribution

        Print Budgeting

        Print Scheduling

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