Trainings & Workshops | Model Sites | Events | Creating Awareness
It may not be feasible to launch a full-scale, yearlong educational outreach project around a one-hour special. Still, you can produce many different kinds of live events to introduce your project and resources directly to your target audience and make them your project's ambassadors to their constituents. One easy event to produce is a preview screening, with or without a panel of experts.
You can either provide local public television stations or your partners the resources to organize local screenings, or organize them yourself in a limited number of communities. If you organize the screenings, make sure you inform the local PTV station of what you're doing. They'll want to know what's happening in their community and may be able to support and promote your efforts. Other kinds of events you could organize or suggest to local partners include the following:
- Weekly discussion series related to your topic (but not necessarily using your series directly)
- Forums or town meetings for parents or educators on the local implications of your topic, using program clips as catalysts for discussion
- One-time online chats with the producer or talent
- Lecture series at local schools, colleges, or libraries
The topic of your program or series will dictate the kinds of events that make sense. For example, in response to Culture Shock, which included a partnership with the National Association for Campus Activities, a number of universities established weekly film festivals of pre- and post-production code films, as well as on-campus discussion series around the four documentaries.