One of the main challenges of the outreach plan was to create classroom content that went beyond lesson plans and interactive features. The producers wanted to develop an integrated educational resource by including extensive professional development resources for teaching Shakespeare in a way that was rewarding for teachers and students. One challenge that was successfully met was connecting the content components in the For Educators section to those in the program and general-audience Web site.
The feature "Shakespeare in Your State" is a database of Shakespeare-related activities in all 50 states. The producers found it difficult to create a truly exhaustive database, nor did they anticipate the level of updating required to keep it current.
The content partnership between PBS and Folger proceeded smoothly because of many face-to-face meetings and other robust communication. Despite the tight two-month deadline, all content was delivered on time. This was due in large part to objectives and guidelines being clearly stated up front.
Despite significant educator interest in the site, there was not enough activity on the For Educators discussion board to deem it truly successful. Additional promotion directed toward teachers might have made it more successful.
PBS worked with 10 freelance curricula developers recommended by Folger who had never before created content for PBS.org. Familiarizing these writers with PBS's editorial guidelines was perhaps one of the greater challenges. The producers anticipated this problem and built extra time into the schedule for it.