Educational Outreach Elements

Print

Poster
Hundreds of full-color Africa posters announcing airdate, Web sites, and companion book were distributed to public libraries throughout New York City.

Features
Articles highlighting geography, conservation, travel/tourism, and the culture of modern-day Africa appeared in National Geographic, National Geographic Traveler, National Geographic Adventure, and National Geographic World. The premiere issue of National Geographic for Kids, the Society's classroom magazine for upper elementary students, included a feature on African elephants and a report on conservationist Michael Fay's 1,200-mile trek across Africa.

Web/Interactive

The official Africa Web site includes the following elements:

The National Geographic Web site highlights Society resources and activities on Africa, and includes interactive maps, a photo gallery, video clips, and classroom activities.

Video

Special week of African wildlife programming: This week of programs on the National Geographic Channel was presented as part of the Living Wild series. In addition, National Geographic Today, the Channel's live daily news program, presented live daily features.

Person-to-Person Activities

A series of lectures, street fairs, and exhibits helped to publicize and promote the series. Series co-executive producer Jennifer Lawson of Magic Box Mediaworks discussed her experiences and insights filming this landmark production at numerous venues nationwide, including screenings at the Brooklyn Public Library Main Library; the New York Public Library 125th Street Branch; the Flushing Library International Resource Center; the National Press Club in Washington, D.C.; and at events in Atlanta, Georgia.

In November and December 2001, Thirteen/WNET New York's National Teacher Training Institute (NTTI) held training events for 80 tri-state area teachers at the Armory NYC in Washington Heights, New York. Participating upper elementary and middle school teachers learned to effectively incorporate Africa and Internet resources into lesson plan development and received the Africa teacher's guide, a full-color map of Africa developed by National Geographic, and specially designed NTTI lesson plans based on the series and its Web components.

Africa press releases were distributed at the International African Arts Festival opening reception held at the Brooklyn Museum.